My dearest Nobu asked me this question: “Quick question: How can banks use social media??”
Not sure about the quick part of the question but it inspired me to write a post on where or which social media are South African Banks on. All stats are as at the time of going to print. Here is a quick look with a quick summary of the facebook fan pages
1. FNB – FNB’s Fan page
Has 67 743 likes and 3755 fans are talking about or on the page.
The cover page has an image highlighting them as a bank that gives more in terms of value, giving, saving, rewards and innovation.
The fan page has the following tabs – Photos, Competitions, The FNB App on your smartphone, FNB Graduates, Start a Business, FNB Gaga, FNB TV and Material The Movie.
A quick look shows an average of 30 comments or 30 likes on their updates/posts
2. ABSA – ABSA’s Fan Page
Has 53 255 likes and 490 fans talking about or on the page.
The cover page has an image of the ABSA building in the CBD.
The fan page has the following tabs – Photos, Personal Loans, KKNK Wynsaal, YouTube and Like.Curious
A quick look shows an average of 14 comments or likes on their updates/posts
3. Standard Bank – Standard Bank SA Fan Page
Has 29 845 likes and 1013 fans talking about or on the page
The cover page has an image showing the 150years of moving their customer forward.
The fan page has the following tabs – Photos, Livin’ it Up, Funeral Plan, Terms and Conditions(The Bank’s Social Media Code of Conduct), Videos, MXit and Notes
A quick look shows an average of 20 comments or likes on their updates/posts
4. Nedbank – Nedbank’s Fan Page
Has 2 984 likes and 409 fans talking about or on the page
The cover page has an image showing the Nedbank Cup, Competitions and Internet banking
The fan page has the following tabs – Photos, Notes, Pass the Parcel and Events
A quick look shows an average of 7 comments or likes on their updates/posts
5. Capitec – Capitec’s Fan Page
Has 29 034 likes and 776 fans talking about or on the page
The cover page has an image showing a gentleman who seems to be using a touch screen CSI style, with the words transact, credit and save.
The fan page has the following tabs – Photos, Speak Up, Speak Up Results, Live Free, Transparency, Budgetnator, Careers, Global One, Happy, Swapping Mall and Videos
A quick look shows an average of 40 comments or likes on their updates/posts
To Answer Nobu
The above quick summary of each bank indicates to you how banks in South Africa are using Social Media (in this post Facebook Fan Page) to communicate with their customers at different levels.
