The Fan Club! Banks on Twitter

For You Nobu. Following the previous post on The Fan Club! Banks on Facebook, comes Banks on Twitter. (all stats correct at time of going to print)

1. FNB –@Rbjacobs

This is the official Twitter Account for FNB. The account currently has 7 581 followers, following 2155 and has 32 637 tweets.

Their Twitter Bio – The official FNB Guy. In South Africa, Love our customers & FNB, How can I help you?

The background image has the words. “The More Give Bank”” I’m the official Internet Guy for FNB(First National Bank) Be My Friend! If you have any queries regarding FNB, I’m the guy to speak to! I’m just a tweet away!”

Interesting to note that Michael Jordaan  the Chief Executive Officer of First National Bank and also as an Executive Committee Member of the FirstRand Banking Group is also on twitter (@MichaelJordaan) and has 12 098 followers, following 97 and has 2 932 tweets. (You can do better Michael on the following)

2. ABSA – No Twitter Account

I did not find an official Twitter Account for ABSA and neither do they mention it on their website.

(ABSA Do something about your official presence on Twitter)

3. Standard Bank @StandardBankGrp

This is the official Twitter account for Standard Bank South Africa. The account currently has 7 302 followers, following 5 584 and has 12 063 tweets.

Their Twitter Bio -Welcome to the official Standard Bank Group on Twitter. South Africa

The background image has the words ” When we connect The World we move you forward” (this should be their Twitter Bio)

4. Nedbank – @Nedbank

This the official Twitter account for Nedbank. The account currently has 1 922 followers, following 1 160 and has 2 728 tweets.

Their Twitter Bio – Welcome to the official Nedbank Twitter account. South Africa (You can do better Nedbank, give us a more catchy bio)

5. Capitec – @CapitecBankSA

This is the official Twitter account for Capitec Bank. The account has 2 707 followers, following 293 and has 1 615 tweets. (follow your followers Capitec)

Their Twitter Bio – An innovative banking facility offering transactions, savings and credit which are accessed via a paperless, card-driven process in realtime. Tel: 0860 10 20 43

 

The Fan Club! Banks on Facebook

My dearest Nobu asked me this question: “Quick question: How can banks use social media??”

Not sure about the quick part of the question but it inspired me to write a post on where or which social media are South African Banks on. All stats are as at the time of going to print. Here is a quick look with a quick summary of the facebook fan pages

1. FNB – FNB’s Fan page

Has 67 743 likes and 3755 fans are talking about or on the page.

The cover page has an image highlighting them as a bank that gives more in terms of value, giving, saving, rewards and innovation.

The fan page has the following tabs – Photos, Competitions, The FNB App on your smartphone, FNB Graduates, Start a Business, FNB Gaga, FNB TV and Material The Movie.

A quick look shows an average of 30 comments or 30 likes on their updates/posts

2. ABSA – ABSA’s Fan Page

Has 53 255 likes and 490 fans talking about or on the page.

The cover page has an image of the ABSA building in the CBD.

The fan page has the following tabs – Photos, Personal Loans, KKNK Wynsaal, YouTube and Like.Curious

A quick look shows an average of 14 comments or likes on their updates/posts

3. Standard BankStandard Bank SA Fan Page

Has 29 845 likes and 1013 fans talking about or on the page

The cover page has an image showing the 150years of moving their customer forward.

The fan page has the following tabs – Photos, Livin’ it Up, Funeral Plan, Terms and Conditions(The Bank’s Social Media Code of Conduct), Videos, MXit and Notes

A quick look shows an average of 20 comments or likes on their updates/posts

4. NedbankNedbank’s Fan Page

Has 2 984 likes and 409 fans talking about or on the page

The cover page has an image showing the Nedbank Cup, Competitions and Internet banking

The fan page has the following tabs – Photos, Notes, Pass the Parcel and Events

A quick look shows an average of 7 comments or likes on their updates/posts

5. CapitecCapitec’s Fan Page

Has 29 034 likes and 776 fans talking about or on the page

The cover page has an image showing a gentleman who seems to be using a touch screen CSI style, with the words transact, credit and save.

The fan page has the following tabs – Photos, Speak Up, Speak Up Results, Live Free, Transparency, Budgetnator, Careers, Global One, Happy, Swapping Mall and Videos

A quick look shows an average of 40 comments or likes on their updates/posts

To Answer Nobu

The above quick summary of each bank indicates to you how banks in South Africa are using Social Media (in this post Facebook Fan Page) to communicate with their customers at different levels.

In my next post I will look into their presence on Twitter.