Dress your brand – find out if you are getting it right!

When The Success Academy invited us to an Executive Breakfast on the 18th of February 2015 and their topic was “Dress your brand – find out if you are getting it right!” presented by Janine Starkey owner of the House of Janine, I was excited to be going. It’s no secret every room I enter I am (most of the time) dressed differently to all so I was looking forward to hearing what Janine had to say.

Janine impressed me a lot cause she approaches dressing your brand from an Individual perspective. Here are some of the quick notes I jotted…

  • 93% of first impressions is visual. What is your first impression, are you making the best of your physic?
  • We are our own brands. Represent your own brand.
  • If you look good you perform. Are you wearing your personality? It’s your fingerprint. If you are not wearing it its a disaster.
  • Style sells. What is fashionable is when an individual knows who they are and they are comfortable.
  • Black drains the colour from your face for both men and women. Wearing black is not successful.
  • In Business what image are you predicting. Corporate image rules – no open toes, no open shoulders, 
  • If you have a stomach, pleats are your friend in men, if you don’t then NO
  • Slim fit, fit shoulder otherwise relaxed fit is good depending on your body. Slim fit requires the right body
  • Don’t steam your collar when ironing.
  • You know your own brand better than anyone else and you should shop alone.
  • Never wear a short sleeve shirt with a Jacket, when you take off the jacket you lose all formality 
  • Don’t tuck your shirt into your shorts.
  • Choose clothing for your staff for who they are as people 
  • Self esteem – it’s about the interior. Understand who you are inside 

Janine Starkey

Janine Starkey, owner of The House of Janine. Her topic “Dress your brand – find out if you are getting it right!” You’ve heard it said – you never get a second chance at making a first impression. It takes 7 seconds to create a first impression and 17 repeat visits to correct a bad first impression!

Janine will help you put style back into your life and assist you to understand your personal brand and that “who you are” should be translated through what you wear.

Janine studied fashion design at the London International School of Fashion and spent 5 years as head of wardrobe on the popular South African soap opera Egoli. Speak to Janine