This is the post conference posting to the previous post. It was a two day conference and I only attended Day one so the quick summary below is only for Day one and from 5 speakers

Great Line up of speakers and great delegates.

12 points From the Conference

• Social media is the top mobile media activities among mobile web users in South Africa
• 57% of tweets from Africa are sent from mobile devices (Cool Tech iafrica.com Jan 2012)
• 70% of Social Media in South Africa is being accessed from a mobile phone…(Google SA, 2011)
• Support of mobile is critical to success of your social media strategy
• First step when contemplating a social media strategy is LISTEN!
• “Twitter is to Facebook as Email Newsletter was to a website” Candice Goodman
• Use Twitter as a messaging platform to generate traffic to your sites like Facebook or mobisite
• Because most social media is accessed from a mobile phone, then give them a mobile friendly site to go to!
• Companies are no longer exclusively in control of their brand messages
• Consumers controls how your brands are being perceived online.Use everyone and everything to promote your organisation on the Social SpaceMake it a standard practise to have all level of management on professional social networks like LinkedIn
• Do you consistently communicate your Brand across all Candidate and Employee Social Media channels?
• Have three core messages that you repeat across your networks
   

From Twitter #SMB2012

Candice Goodman ‏@candicegoodman – @jamiefrank87 from #SuperSport kicks off Social Media Branding #SMB2012 with video from ChatterBoxDigital http://youtu.be/ixgE8Ay99eE

@candicegoodman: @ExpressCent “@WeszMadz wasn’t just great, but true brilliance. We were privileged. 2 here him speak” #SMB2012”

Candice Goodman ‏@candicegoodman –  @GarethMcGuire really njoyed your presi at Social Media Branding #SMB2012, especially your #Breed Process!

Mike Said ‏@mike_said_what – #smb2012 Delivering a talk on The Prevention & Handling of a Social Media Crisis. Using #Prezi for the first time. Will post link later