Comparison: 2012/2013 SA’s Largest HR Recruitment Trend

MCI Consultants, the largest distributor of staffing software in Southern Africa, announced the results of its 2013 SA HR Recruitment Trend Survey which saw the participation of 1012 HR professionals from across the country over a period of 30 days.


WeszMadz compares their 2012 results to 2013 results

Organisations that use a recruitment management system [2012 52% / 2013 43%]

Organisations that had an annual staff turnover rate of less than 10% [2012 58% / 2013 59%]

Organisations that attempt to source and place candidates internally before approaching recruitment agencies [2012 93% / 2013 87%]

Organisations that rely on internal staff to refer candidates to HR for hiring consideration [2012 56% / 2013 52%]

Organisations that have an employee candidate referral rewards program in place [2012 58% / 2013 61%]

Organisations that do not primarily make use of recruitment agencies to fill their requirements [ 2012 58% / 2013 56%]

Organisations that have between 1 and 5 recruitment agencies on their preferred supplier list [2012 40% / 2013 44%]

On Social Media

Organisations that use social media to recruit candidates [2012 53% / 2013 58%]

Organisations that use job portals to advertise vacancies [2012 64% / 2013 68%]

Organisations that use print media to advertise vacancies [2012 65% / 2013 65%]

2013 Social Networks that gave the best results

69% LinkedIn. 18% Facebook. 7% Twitter. 7% Google+

Placement Fees

Fees charged 21% Cost to Company [2012 2.8% / 2013 3%]

Fees charged 16-20% Cost to Company [2012 16.3% / 2013 14%]

Fees charged 11-15% Cost to Company   [2012 46.5% /  2013 46%]

Fees charged 6-10% Cost to Company [2012 17.6% / 2013 20%]


A word from MCI

“This is the second consecutive year that we have run this survey.  Due to the overwhelming response, we can definitively say that this is the largest survey of its kind ever to be conducted in South Africa,” commented Rhett Davies, Partner at MCI.

“The results of this survey clearly indicate that HR departments and professionals of corporate SA have become extremely proactive and are managing a bulk of their recruitment internally. Interestingly though, there was an increase of 6% in the number of corporates utilising agencies as their first port of call. This year’s results also showed a remarkable increase of 5% in the number organisations utilising Social Media to recruit which aligns with the growing global trend.”

Wesley Says

  • More recruitment agencies are now charging less. Ahhhhhhhhhhhhhh!
  • Google+ and Twitter will definitely change those percentages in 2014
  • Print Media still hanging in there but Social Media Use on the rise. Recruitment firms brace yourselves or this decade will leave you behind
  • Am every worried about a decrease in recruitment management system use. How are you gonna manage all the social media responses if you don’t have a system?

The rise of dual screening

Thanks Wesz for letting me guest post! I would like to share an extract from the Mobile Recruiting Guide 2012 which I co-authored. You can download the guide for free.

Mobile and tablet devices may not provide the user with a keyboard or high powered computing capabilities but they do deliver unparalleled convenience. These highly portable devices switch on at a touch of button with no waiting and are always connected to the web. 

“Arms reach” and “use anywhere” convenience has driven a dramatic rise of dual screen consumption. The mass market is now interacting with mobile web from the sofa or the bed, often while watching the TV at the same time. A UK national TV broadcaster recently carried out research which found that 60% of their audience was browsing the web from a mobile / tablet while watching TV. The implications of mass mobile web consumption in the home over WiFi, instead of on the move via cellular networks has revolutionized traditional assumptions of mobile web and driven huge levels of mobile video content consumption.

The mobile web adoption rates for South Africa and neighbouring markets show that mobile is the primary Internet connection for many people.

If you consider the tight coupling between mobile and social media it quickly becomes clear that any company pursuing a social recruiting strategy is wasting their time if they are not engaging a mobile strategy at the same time.

The Mobile Recruiting Guide 2012 is aimed to provide strategic and tactical advice to support companies implementing mobile recruiting.

If you have mobile recruiting questions or have recently released an recruiting mSite please tweet me so I can blog about! (@Mobile_Dave)

Check out this US centric infographic which summarises todays circumstances.