Personal Brand Just Walked Into The Room

“Personal Brand is What People Say About You, When You Leave The Room” –  Jeff Bezos, Founder, This statement by Jeff Bezos got me thinking, How did I enter the room? What did I do in the room? and How did I leave? So I looked for the definition of Personal Brand and by definition Wikipedia says “Personal branding is the practice of people marketing themselves and their careers as brands


Lisa Citroen says “Everyone has a Brand by Design or By Default”

Thus by default I have a brand. So if I am not in the practice of marketing myself and my career as a brand, what did I bring into that room?

Wikipedia continues to say Personal branding also involves creating an asset by defining an individual’s body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.

When I walked into that room I brought in my body, clothing, physical appearance *Fair Enough* but get this I also bring in my digital and online presence! As well as areas of knowledge.

Did you know when you walk into that room, yes any room, you bring in your digital and online presence with you? So when you leave the room, you leave an impression of your digital and online presence. How memorable is that presence? With that said, Is Your Online & Digital presence different to the real you? The real you physically walked into that room but carrying with you your personal brand.

Personal Brand is in everyone by default, but YOU are in control of changing the default settings and constantly improving the tangible and intangible aspects thereof.

Wesley Madziva


Of all the people YOU will know in your lifetime, YOU are the only one YOU can never leave or loose

To the questions of life YOU are the only answer

To the problems of life YOU are the only Solution.

The Me I see is the Me I’ll be. If I can’t see it, I’ll never be it.

[from a presentation by Des Squire of Amsi and Associates]

10 Actions for Growth & Competitive Advantage – Paul Naidoo

I  must say that I really enjoyed Paul Naido‘s presentation at the APSO2012 Owner/Manager’s Conference. One of his two presentations was on “10 actions for growth and competitive advantage” Here are the 10 Actions

1. ME PTY LTD .. Get a designated accountability coach. Compete with yourself. Be better than yourself constantly.

2. Belief Systems .. Know your recession and work with your recession. Forget the worlds recession
3. Business Success Principles…what do you subscribe to. Choose what will never change. Only tactical approach will change
4. Information is Currency . Meanful information to stakeholders
5. Numbers Don’t Lie.. what will customers say about you
6. Goal Renewal
7. Change … Initiate change . What has changed since we last met?
8. Networking … Who are your stakeholders. Network . Where is it happening? Where your stakeholders are be there.
9. Low Budget Marketing.. Look for as much free publicity as you can.
10. Attitude.. My Values (what do I value. I can lose the business today but never my customer) my actions. My Behaviour ( work on your ego.) find out why you got the business and why you didn’t get the business.