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Category Archives: Social Media
Video – Mandela’s Socialnomics
The #MandelaStory
Would our nation’s father, Nelson Mandela have spent 27 years in prison if he had access to the same technology, social media platforms, instant sharing apps and global monitoring tools as we do today? Watch the video to find out.
Produced by PrezenceDigital
[youtube=http://www.youtube.com/watch?v=XXvuRFby8cc]
Post Conference: Using Social Media to Recruit and Brand 2012
This is the post conference posting to the previous post. It was a two day conference and I only attended Day one so the quick summary below is only for Day one and from 5 speakers
Great Line up of speakers and great delegates.
12 points From the Conference
- Social media is the top mobile media activities among mobile web users in South Africa
- 57% of tweets from Africa are sent from mobile devices (Cool Tech iafrica.com Jan 2012)
- 70% of Social Media in South Africa is being accessed from a mobile phone…(Google SA, 2011)
- Support of mobile is critical to success of your social media strategy
- First step when contemplating a social media strategy is LISTEN!
- “Twitter is to Facebook as Email Newsletter was to a website” Candice Goodman
- Use Twitter as a messaging platform to generate traffic to your sites like Facebook or mobisite
- Because most social media is accessed from a mobile phone, then give them a mobile friendly site to go to!
- Companies are no longer exclusively in control of their brand messages
- Consumers controls how your brands are being perceived online.Use everyone and everything to promote your organisation on the Social SpaceMake it a standard practise to have all level of management on professional social networks like LinkedIn
- Do you consistently communicate your Brand across all Candidate and Employee Social Media channels?
- Have three core messages that you repeat across your networks
From Twitter #SMB2012
Candice Goodman @candicegoodman – @jamiefrank87 from #SuperSport kicks off Social Media Branding #SMB2012 with video from ChatterBoxDigital http://youtu.be/ixgE8Ay99eE
“@candicegoodman: @WeszMadz #FutureofMedia And u showed us today the value of social media by #WesleysRules! #smb2012”
@candicegoodman: @ExpressCent “@WeszMadz wasn’t just great, but true brilliance. We were privileged. 2 here him speak” #SMB2012”
Candice Goodman @candicegoodman – @GarethMcGuire really njoyed your presi at Social Media Branding #SMB2012, especially your #Breed Process!
Mike Said @mike_said_what – #smb2012 Delivering a talk on The Prevention & Handling of a Social Media Crisis. Using #Prezi for the first time. Will post link later
WeszMadz Presents | USING SOCIAL MEDIA TO BRAND AND RECRUIT
I have been invited by DHC International to present “Using Social Media to Brand and Recruit” on behalf of Express Employment Professionals SA, at their Social Media Branding Conference 2012 at the Crown Plaza Hotel, The Rosebank in Johannesburg from 19-20 July 2012. “It all about keeping control of the branding message through effective use of social media” Winning strategies to effectively manage the plan, the risk and content of social media branding.
My Session is USING SOCIAL MEDIA TO BRAND AND RECRUIT (45mins)
Successful businesses see the importance of leveraging social media channels to communicate their employee value proposition and attract talent. Effective use of social media within a branding strategy and recruitment activity can result in reduced recruitment costs and improved access to a wider range of candidates.
This session will discuss
- How you can better put your stamp on the employment market.
- Assessing which social media recruitment channels best suit your brand
- Using relationship-centric sourcing in an increasingly global talent market
- Integrating a social media strategy into an overall talent acquisition strategy
- Optimizing social media channels for recruitment activities
- Measuring the impact of your social media branding & recruitment efforts
- Communicating your employer value proposition through social media
Quite a lot for 45mins but that’s all I got and will do my best to cover as much in the time
The Overall highlights of the conference
- Developing a social media strategy to engage customers
- Social media and the socially responsible brand
- Integrating social media with traditional marketing channels as part of your overall marketing & branding strategy
- Using social media to brand and recruit
- Risk management in social media branding
- Social media strategy and activation
- Metrics and measurement
- Working on social media branding within a budget
- Using internal social media to reinforce your brand
- Developing engaging brand content for social media sites
I will post a post-conference post.
WeszMadz Blog selected as Blogger of the day 14 June 2012
On the 14th of June 2012 PaperBlog selected WeszMadz as their blogger of the day! Yeah! Thanks PaperBlog! Am Thrilled!
But who or what is PaperBlog?
What is Paperblog? Paperblog helps you find quality articles from the blogosphere, providing a participatory media site where talented experts and enthusiasts can share their knowledge and experience. The best and most relevant articles are not easy to find amongst all the blogs online. Paperblog identified the need to find the best blogs around, offering quality articles to a growing readership.In the first trimester of 2011, Paperblog International received 10 million regular visitors from throughout the world
Here is a snapshot of the day I was blogger of the day from the PaperBlog Site! 🙂 🙂 🙂
See my blog on PaperBlog here http://en.paperblog.com/users/weszmadz/
Are you a blogger? You can submit your blog on PaperBlog as well.
Think About This…. – Pavlo Phitidis
Pavlo Phitidis presented on Entrepreneurial Actions to beat tough times during the APSO 2012 Owner/Manager’s Conference. One slide stuck in my memory and the heading was Think About this.
Think About This…
Think About This… It’s Your Business and YOU are in Control
Think About This… The Future Ain’t What it Used to be
Think About This... Risk has multiplied; It’s No Longer Liner
Think About This…Every Business has Risk but Risk doesn’t kill every business!
Follow Pavlo on Twitter https://twitter.com/pavlophitidis
10 Actions for Growth & Competitive Advantage – Paul Naidoo
I must say that I really enjoyed Paul Naido‘s presentation at the APSO2012 Owner/Manager’s Conference. One of his two presentations
was on “10 actions for growth and competitive advantage” Here are the 10 Actions
1. ME PTY LTD .. Get a designated accountability coach. Compete with yourself. Be better than yourself constantly.
2. Belief Systems .. Know your recession and work with your recession. Forget the worlds recession
3. Business Success Principles…what do you subscribe to. Choose what will never change. Only tactical approach will change
4. Information is Currency . Meanful information to stakeholders
5. Numbers Don’t Lie.. what will customers say about you
6. Goal Renewal …
7. Change … Initiate change . What has changed since we last met?
8. Networking … Who are your stakeholders. Network . Where is it happening? Where your stakeholders are be there.
9. Low Budget Marketing.. Look for as much free publicity as you can.
10. Attitude.. My Values (what do I value. I can lose the business today but never my customer) my actions. My Behaviour ( work on your ego.) find out why you got the business and why you didn’t get the business.
Ten Tweets from APSO 2012 Conference
WeszMadz selection of the top ten tweets (in no particular order) during the APSO 2012 Owner/Manager’s Conference 13 June 2012
Michael Jackson @the_other_mj
#apso12 looking forward to speaking at, and MC’ing the conference today! Morning APSOnauts….
Michael Jackson @the_other_mj
#apso12 begins, with an intro from the President….Tabeo Magodielo talks 35 years of history and a new future
Vanessa Raath @Its_About_Peopl
Let’s kick it #APSO12 – arrived late but to be expected when you come through the airport??
Natalie Singer @nats_singer
Super successes #apso12 APSO recognised globally as an outstanding example of an active staffing organisation! Members should be proud!
APSO SouthAfrica @APSOZA
Let’s embrace the opportunities rather than dwell on the obstacles and focus on positive contributions we make to our stakeholders #apso12
WeszMadz @WeszMadz
Be afraid of your customers because those are the folks who have the money #apso12
Georgina Barrick @GeorgieFB
@the_other_mj fantastic presentation @ #apso12 very dynamic interesting – highly recommended
APSO SouthAfrica @APSOZA
His Excellency the Most Honourable Clem Sunter on the podium #apso12 The World & SA beyond 2012. Scenarios, flags & probability
Natalie Singer @nats_singer
23000 of our 28000 schools in SA are dysfunctional. How do we fix this? Educate, empower & performance manage the principals #apso12
Vanessa Raath
“@Its_About_Peopl: Well done @APSOZA – great conference again 🙂 #apso12”
7 Deadly Business Sins – Michael Jackson
The Federation of African Professional Staffing Organisations (APSO) is committed to the upliftment and professionalisation of the labour recruitment industry in South Africa. APSO hosted their Owner/Manager’s Conference on the 13th of June at the Premier Hotel OR Tambo.
The other Michael Jackson was the MC and he also presented “The Challenge of Change”. Part of that presentation he pointed out what he terms the 7 Deadly modern business sins
Michael Jackson 7 Deadly modern business sins
1. Believing business has become justified and craving constant growth from unchanged products goods and services
2. Coveting image at all costs without regard to ethics people or the environment
3. Seeking to reduce every business cost possible with the sole objective of making profit
4. Allowing poor performances to persist and go unchallenged. These kill your brand
5. Laziness and indifference wrapped in complexity, policy and procedures
6. Resenting what your colleagues or competitors have ,that you perceive rightfully should be yours
7. Pride. The deadliest of business sins. Glorifying everything you perceive you have built and done
The KLM Social Media Surprise
Last year KLM had been committing little acts of kindness because they wanted to discover how happiness spreads. Have a look to see what happened..
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