Last year KLM had been committing little acts of kindness because they wanted to discover how happiness spreads. Have a look to see what happened..
[youtube=http://www.youtube.com/watch?v=pqHWAE8GDEk]
Tag Archives: Social Media
Is Social Recruiting Real? | TweetMyJobs.com |
TweetMyJobs asks the question “is social recruiting real?”
[youtube=http://www.youtube.com/watch?v=KU51MSNZrLc]
The #WeszMadz #TweetCloud 1 March – 29 May 2012
Recruitment Cartoons – Just for Laughs
[slideshow]
Bruce on Jessica – Lessons Learnt
Interesting Topic! 🙂 Yeah I know…
I was mainly interested on the lessons learnt from a social media perspective that Bruce Mubayiwa highlights.
Lessons Learnt
- Few hours in Social Media can be a very long time (might even feel like weeks)
- Social Media magnifies any mistakes we make
- One Tweet created a Major crisis for oneself, sponsors and affiliates
- Stakeholders have to be addressed. Who are your stakeholders? Public?Fans?Followers? Readers? Employers?Employees?Colleagues?Family? – The action taken has to address all these people
- An apology on Twitter will not do it. A post on your website will not do it either.
- Short term address the fire. Long term focus on brand rebuilding. Regain stakeholder trust and confidence
- Get professional advice on use of social media and the risks thereof
- Treat all your followers with RESPECT. They are not your buddies or friends
- Champion the very cause you are in hot water for.
Questions to ask oneself
- Do you have a Strategy/ Risk Management Plan
- Sponsors dropped her. Did Jessica take the same view of her brand?
- How strategic in viewing you brand and social media as a tool in managing it?
- Is all hope lost? Bruce says NO! The Famous Comebacks of Bill Clinton, Mike Tyson and Chris Brown
Bruce ends his post with a quoteWatch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny
Read full article by Bruce Mubayiwa on Jessica Leandra Dos Santos
Watch WeszMadz in 61 Seconds
[youtube=http://www.youtube.com/watch?v=QlZgux4tFEM]
The Fan Club! Banks on Facebook
My dearest Nobu asked me this question: “Quick question: How can banks use social media??”
Not sure about the quick part of the question but it inspired me to write a post on where or which social media are South African Banks on. All stats are as at the time of going to print. Here is a quick look with a quick summary of the facebook fan pages
1. FNB – FNB’s Fan page
Has 67 743 likes and 3755 fans are talking about or on the page.
The cover page has an image highlighting them as a bank that gives more in terms of value, giving, saving, rewards and innovation.
The fan page has the following tabs – Photos, Competitions, The FNB App on your smartphone, FNB Graduates, Start a Business, FNB Gaga, FNB TV and Material The Movie.
A quick look shows an average of 30 comments or 30 likes on their updates/posts
2. ABSA – ABSA’s Fan Page
Has 53 255 likes and 490 fans talking about or on the page.
The cover page has an image of the ABSA building in the CBD.
The fan page has the following tabs – Photos, Personal Loans, KKNK Wynsaal, YouTube and Like.Curious
A quick look shows an average of 14 comments or likes on their updates/posts
3. Standard Bank – Standard Bank SA Fan Page
Has 29 845 likes and 1013 fans talking about or on the page
The cover page has an image showing the 150years of moving their customer forward.
The fan page has the following tabs – Photos, Livin’ it Up, Funeral Plan, Terms and Conditions(The Bank’s Social Media Code of Conduct), Videos, MXit and Notes
A quick look shows an average of 20 comments or likes on their updates/posts
4. Nedbank – Nedbank’s Fan Page
Has 2 984 likes and 409 fans talking about or on the page
The cover page has an image showing the Nedbank Cup, Competitions and Internet banking
The fan page has the following tabs – Photos, Notes, Pass the Parcel and Events
A quick look shows an average of 7 comments or likes on their updates/posts
5. Capitec – Capitec’s Fan Page
Has 29 034 likes and 776 fans talking about or on the page
The cover page has an image showing a gentleman who seems to be using a touch screen CSI style, with the words transact, credit and save.
The fan page has the following tabs – Photos, Speak Up, Speak Up Results, Live Free, Transparency, Budgetnator, Careers, Global One, Happy, Swapping Mall and Videos
A quick look shows an average of 40 comments or likes on their updates/posts
To Answer Nobu
The above quick summary of each bank indicates to you how banks in South Africa are using Social Media (in this post Facebook Fan Page) to communicate with their customers at different levels.
